E-commerce app with AI

E-commerce app that helps you to find clothes, shoes and accessories based on a look you like with the help of simple AI

The main idea

This concept was created to explore possibilities for a helpful extension of typical e-commerce experience, while still base it on best practices of products of such segment.

E-commerce app structure (in the majority of cases) has a very typical approach and could include some unexpected turns only in cases of mono-products or niche ones. The ordinary e-commerces in the fashion industry in its turn has a lot of items of various categories and brands. This leads to the need of having everything unified, to make the experience more familiar for a user. This doesn’t mean that the overall design shouldn’t be interesting though: the current concept uses the latest trends and approaches in its visual part, while also having one interesting feature, that makes the difference.

However, the main idea of this app is not just to copy standard shopping service, but to bring something new to it. In this case, e-commerce plays a supportive role, rather than the key one. Have you ever thought about having shoes like those of "that guy" you've seen at subway? Or maybe you've seen a photo on the web with the perfect dress for your "special occasion", but you can't even imagine where to find it? This app eliminates hours of searching: just make or upload a photo and observe the magic. The app will find you the cloth you want and will show you where to buy it at the cheapest price.

This particular feature is in the focus in this case, while the e-commerce part works more as “convenient” assistant to help buy what one needs. Moreover, the fact that the app is not a shop by itself, but an aggregator allows to find the best deal, which is always a win situation.

Additional features

Image recognition and photo analysis is an important part of the app, but it should be properly integrated into the rest of the app to create a flawless experience for a user

Since one of the main unique parts of this app is a “look” exploration, that is why this is supported by the e-commerce part of it. One may use this service as a typical e-commerce shop (having all filters, categories, prices etc), while also having a clue what kind of “fashion looks” could be created with this particular item. This, in its turn, should make it easier for a user to understand if it worth to buy it at all.

Another unique part of the app is the possibility to explore other people’s "outfits", which brings the “community” element to it. In case a user wants to share a photo of a particular look, it will appear in other customers “explore looks" section. It will also be saved in this particular person's “saved looks”. Such an approach simplifies finding interesting looks in this app for everyone, while also share them with others. To provide the needed level of privacy, the face-recognition algorithms of this app should identify and blur the faces of people, who appears on the photos.

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